I have sat down with business owners who have spent thousands of dollars per month to drive traffic to a website that doesn't sell. To me, this is like putting icing on a mud pie. If you're paying for google ads, commercials or pay per click ads, you may see some temporary results, but you are ruling out so many quality leads and throwing away your hard earned money if your website isn't solid. In other words, try to think about your website first. It's the most important factor of your online presence. Websites do need traffic, but traffic does not equal sales in all cases. I make sure to offer my clients the full package in the correct order to get them the results they need.
With that in mind, you may just think of your website as something to look good as a presentation for your business. At Clockwork Inbound, this is not quite enough. Every web design project I build is a sales system with a specific strategy to build trust and ensure your visitors are guided through the site properly. The end goal is to get people to pick up the phone and use your service over your competitors. If your site lacks the proper elements it needs, it only takes a matter of seconds for a potential customer to leave your website as shown in this interesting study. If they leave, (due to slow loading time or bad design) there are many other people who will do the same and you will lose out on leads.
The projects I build are sales systems with the appeal to attract, made for local service businesses. Whether you are in construction, engineering, the oil industry, the legal or medical field, I have you covered. Everything from quality images, content, colors, speed and making sure your website is functional on all mobile devices are used as a definite way to help your conversions and give you higher rankings. Along with on page SEO (research on your business, your competition and your target audience), I also provide an analytics report to show you how your website is helping.